a2z factory is a commercial partner for Small Medium Enterprises (SMEs) and scale-ups, offering commerce, branding and marketing services.

Why us?

// Experience – Highly experienced ex-Ahold professionals with a proven track record of entrepreneurial success.

// Network – We have an extensive network of partners in manufacturing, retail and content creation.

// Comprehensive approach – a2z factory excels in strategy formulation but is also able to give full support on implementation and execution. 

// Quick reinforcement – Consider us your temporary reinforcement of the existing team to jointly take the brand to a higher level. 

We are happy to share our expertise with you for the purpose of the growth and development of your company. Two heads are better than one.

WAY OF WORKING

First things first, before going into action mode we want to get to know your company better. Let’s have a cup of coffee together! We will listen carefully so we can customize our services to your needs and clarify in what way a2z can help to scale up your business.

To be more specific, our services:

// Individual session – In this session we will share our relevant insights and expertise, and these brainstorming sessions always lead to new ideas and opportunities. Feel free to book a stand alone session, if you decide later you want a follow-up session, (strategy) document or hire us on a regular basis – more than welcome.

// Retainer or project – Based on a customized approach we agree on an amount of hours / days per month that we step in to help out. 

We oversee, blend in, and scale up your business

Expertise A2Z Factory

Commerce


Pricing strategy  

Retail approach // pitch

Distribution (expansion)

Product & concept development 

 

 

Branding

Brand (re) positioning 

Brand identity // brand book

Rebranding



 

Marketing 

Content strategy // calendar

Marketing execution

(local) marketing campaigns 

Influencer marketing

Loyalty marketing

Portfolio

Boldking
Head of retail
Mama Deli
Retail account management
Homed-IQ
Rebranding // Route to market // retail accountmanagement retail Etos & Albert Heijn
Inverness
Distribution strategy
Zoe Ayla
retail strategy NL // marketing
Sacheu Beauty
retail management
Tenue de Soleil
Retail support // brand book
MAT FOODS
pricing & distribution strategy // influencer campaigns for Jumbo
Estelle and Thild
Influencer marketing for Douglas
Lalo skincare
Pricing & distribution strategy

What others say

We asked a2z to manage a rebranding and deliver a brandbook. It resulted in a long term collaboration in which they handled almost all marketing related matters. Marie and Lara are hands on, have a passion for what they do and above all nothing is too much for them.

Geert Brinkers, founder at Homed-IQ

I have worked with a2z for several campaigns for Jumbo and Douglas. They distinguish themselves through a solid campaign strategy, appropriate to the brand, and pleasant and clear communication.

Daisy Oppelaar, influencer

After delivering a solid go to market strategy for the Dutch market, I was able to do many great marketing campaigns together with a2z for MÄT Foods. Lara and Marie have strategic insight but also excel in execution.

Søren Ralph Christensen, commercial manager at Rawbite

Let's Connect

We are a local agency based in Amsterdam and proud partners of local and internationally operating companies and brands. Let’s connect – send us an email or give us a call so that we can (e-)meet.

// Two heads are better than one

Leave your contact details and a message behind, and we will be in touch with you.

Let’s meet

Spaces Amsterdam

Vijzelstraat 68-78

1017 HL Amsterdam

The Netherlands

Let’s connect

Marie Goossen // +31 6 19 41 53 48
marie@a2zfactory.nl // LinkedIn

Lara de Jonge // +31 6 11 05 77 65
lara@a2zfactory.nl // LinkedIn